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Disney Online (DOL), a division within WDIG, is responsible for developing magical experiences on Disney.com where kids and their parents connect with the Disney brand to play, learn, and explore. Currently, there are 45 Disney branded Web sites around the globe. DOL works closely with all of the strategic business units of TWDC to deploy and integrate world-class Internet sites that expand the distribution channels of each individual business unit, linking them as a whole in a cross-promotional home on the Internet.
In February 2007, WDIG launched a new version of Disney.com. Already the number one online entertainment destination for kids and parents, the new site includes exciting features for Disney fans of all ages. In addition to being the online gateway to all things Disney, the site uses the latest technologies, bringing together community, self-expression, personalization, and a vast array of compelling content to create a truly unique experience online. A key broadband feature of the site is Disney Xtreme Digitalsm, or Disney XD for short, which offers a totally customizable entertainment and social networking experience specifically designed for how kids want to use the Internet.
In March 2007, WDIG also launched the beta version of Disney Family.com (www.family.com), a new site that blends content, search and community elements to provide parents with an easy to use, one-stop "best of the Web" resource of family relevant information on topics ranging from education, food and parenting, to travel, entertainment and shopping. Content includes a diverse range of original and aggregated content from a variety of reliable resources, as well as opinion pieces from parenting bloggers. Users also can search for answers to everyday parenting questions using the site?s search tools, including the Disney Family 1,000, a collection of useful sites rated and recommended by parents - from high-profile to hidden gem Web sites. And community features are woven throughout the site, allowing moms to connect with others with shared parenting experiences. Users can create profiles, comment on and rate articles, recommend Web sites, and, starting this summer, contribute to the ParentPedia, a family wiki of parenting topics that combines expert advice with everyday parents? advice to provide practical information for daily life.
WDIG also produces FamilyFun.com (www.familyfun.com), the premier online family resource for creative solutions, Wondertime.com (www.wondertime.com), dedicated to helping parents nurture their children?s love of learning, and Movies.com (www.movies.com), a leading site for movie fans that provides a broad array of news, original content and services.
As part of one of the world?s leading family entertainment companies, WDIG leverages libraries of online and offline assets to create premium broadband content that truly realizes the promise of online entertainment. WDIG is committed to developing and delivering products for broadband distribution and to working with service providers to help drive demand for broadband services. High-quality, recognizable content can help broadband providers demonstrate the benefits of broadband by providing a comfortable first-look for mass market consumers.
website: http://corporate.disney.go.com/wdig/online_about.html |