Xing International Holdings, Ltd. is a U.K. based holding company for a number of different enterprises. The activities of the company comprise of software publishing and distribution, retail, computer sales and repair, jewelry export, mobile content, travel services, toy distribution and mobile phone sales. With a distribution network already spread out over 32 countries and monthly expansion of retail presence the company succesfully launches new products and services every year.

THE KEY FIGURES

Alex de Vries (President and CEO) ¡§C Coming from a software publishing background Alex¡¯s experience dates back to the early 1990s. After working for Crystal Software International, Nutridata Software Corporation and Crystal Interactive he found it time to start his own company in 2001 which became the current Xing Interactive.

Bernd Loorbach (Vice President of the Music Division) ¡§C Veteran in the music industry, DJ champion of 1988 and experienced Human Resource Manager with a background in the healthcare sector. Bernd joined the company in January of 2005 and is in charge of setting up the fledgling music division of the company.

Roberto C. Pino (Senior Vice President Legal Dept.) ¡§C A skilled IT manager and legal specialist who is in charge of the company¡¯s computer systems and all legal affairs. Roberto has been with the company since the day it was founded and also worked alongside CEO Alex de Vries at Crystal Interactive. When Alex decided to leave after a dispute with Crystal Interactive¡¯s owner Roberto was loyal and joined the newly founded Xing Interactive.

Jason Salisbury (International Sales Manager) ¡§C Although not exclusively tied to the company Jason has provided his professional services to Xing Interactive since the day it was founded. Over the years Jason has played a key role in setting up the international distribution channels the company uses today. He comes from a background of educational software publishing, and his company Prisma Media Design used to publish a popular range for home computers and the PC in the late 1980s and early 90s.

Abdul Fathah Hiyadat (General Manager Asian Division) ¡§C A young and energetic manager who studied Computer Science at Bandung University in Indonesia. Before joining the Asian division of the company Abdul ran a wholesale computer business in his hometown of Sumedang. He is now in charge of Xing International Asia, Ltd.¡¯s retail presence in Indonesia.

Michel Vaartjes (Creative Director) ¡§C Michel is a talented artist who takes care of many design jobs the company provides him with. Although not actively taking part in packaging design anymore he has a consulting role and was solely responsible for all of Xing Interactive¡¯s artwork in the early days. As an Art School graduate Michel has the skill and experience needed to deliver top quality work.

Arjan de Vries (Logistics & P.R. Manager) ¡§C Arjan takes care of packing, handling and shipping out all orders in the software and music divisions. Taking care of information management issues as well he plays a vital role in the company ensuring that all processes in Xing Interactive run smoothly. Also takes care of Public Relations in the music and software divisions.

Dennis Prikar (Sales Manager & Technical consultant) ¡§C In charge of the company¡¯s rackjobbing operation for software and music. Dennis also acts as a technical consultant for tech support issues and custom programming requirements that may arise. Started at the company as a Quality Assurance manager so his attention to detail is a logical result of this on-the-job training.

Adrian Cummings (Free Lance Artwork Designer) ¡§C A legend in the video games industry. Working on conversions at Climax¡¯s Portsmouth studio for many years and in between producing Amiga and PC games gives him a wealth of experience. Adrian really is a jack of all trades and his talent for packaging design quickly proved to be useful. He is responsible for 90% of all Xing Interactive packaging that was produced since 2003 and he has a reputation of delivering high quality at lightning speed.

PLANS FOR THE FUTURE

Xing International Holdings, Ltd. looks to expand its retail presence in Indonesia considerably in the coming years with stores in all major cities. On the software and music side we strive for a dramatic increase of our market share and we hope to jumpstart our other business activities in order to diversify our income and minimise our dependence on one particular type of product or service. Our core business will remain software for the next 2 years but due to the competitiveness of the market and increasing overheads the shift to making other activities equally or even more important is logical. Digital Rights Management (DRM) for software and music is the future of our business and direct retail sales will be of secondary importance only in a couple of years.

Expansion of our staff and our offices is a key feature and we took the first step with the formation of our Indonesian subsidiary Xing International Asia, Ltd.. Situated in a ¡¡ãtiger economy¡¡À this company will have every opportunity for growth and prosperity and is therefore able to augment the other divisions in their activities by providing additional distribution in an emerging market.

Our partnership with Atari will be strengthened and hopefully expanded over the next year and we are looking to form similar partnerships with local distributors and publishers of software and music as well. Xing Records, the music division, will be the company¡¯s fastest growing division and hopefully cash cow for the business in general.